Eastland Insurance Company Limited has announced it would introduce new and innovative digital products to meet the needs and demands of customers and match the development goals of the country.

Mahbubur Rahman, chairman the first-generation general insurers in the country\'s private sector, revealed the company\'s business plan at a function organised at Golf Garden in the city Saturday to celebrate the company\'s 30-year achievements.   

"We believe, diversification of business is essential to face the future challenges. To that end, we are considering new products, including the digital ones, for our customers," he told the function.

Mr Rahman, also the president of International Chamber of Commerce-Bangladesh, said the company was set to strengthen its business to match the country\'s faster pace of growth.  

"Since the whole world is now a global village, we are innovative to survive competition and also to grab the untapped market through offering new products," he said.  

He said the customers were now expecting easy, simple and clear interactions with their insurance partners and Eastland was fully equipped with the facilities to respond to the customers\' needs.

Mr Rahman said the insurance company achieved humble success as compared to many others during its 30 years of journey. "Strong commitment and dedication to uphold the business ethics and standards were the major factors behind the success."  

He said the general insurer\'s paid up capital increased to Tk 655 million as of now from the start up paid up capital of Tk 30 million. The total investment by the company rose to Tk 1,161 million and assets accumulation increased to Tk 2,347 million now. The company has so far settled claims worth of Tk 2,276 million.

Speaking at the programme, Water Resources Minister Anisul Islam Mahmud expressed the hope that the company would be the largest one in the country by next 30 years.

Marking the occasion, Eastland Insurance honoured three persons and one organisations for their distinguished contributions to the country and the society.

They were Barrister Rafique-Ul Huq for contribution in social advancement and philanthropies, Sentu Kumar Hajong, a farmer, for his invention of new varieties of rice, Tara Miah, a rickshaw puller, for buying education equipment for poor students.

"SROT"-a voluntary organisation - was also honoured for its contribution to provide education to the visually impaired children, who are lagging behind. SROT launched various programmes like blind children education programme and brail workshops.

Barrister Rafique-Ul Huq received Tk 2,00,000 and a crest of honour while other three persons and organisations received Tk1,00,000 each, crests and certificates.  

Calling them \'Soul of Trust\', Eastland Insurance chairman Mahbubur Rahman said their contributions were great to the society, people and the country. "The small amount of money will help them advance further their social welfare activities."  

A large number of business personalities, diplomats, elites of the society and clients of the insurance company were present at the programme.

Eastland Insurance managing director Arun Kumar Saha also spoke at the function.

Eastland Insurance achieved credit rating AA+ by CRISL and Best Annual Report and Best Corporate Award of ICAB and ICMAB for many times.

Bangladesh Insurance Association chairman Sheikh Kabir Hossain and other eminent business personalities wished the company\'s success in future.