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Axiata to launch entertainment service ‘iflix’ [ Business ] 18/07/2017
Axiata to launch entertainment service ‘iflix’
Axiata Group Berhad (Axiata), one of Asia\'s largest telecommunications groups with presence in 10 countries across the continent, has recently announced the signing of a Memorandum of Understanding (MoU) to expand its strategic collaboration to bring the best in entertainment, iflix,  to  more than 125 million customers in six countries.

iflix, is the world\'s leading Subscription Video on Demand (SVoD) service for emerging markets, according to a press release.

From two existing successful partnerships with Celcom in Malaysia and Dialog in Sri Lanka, the regional collaboration is intended to extend to Axiata\'s customers at XL in Indonesia, Smart in Cambodia, Robi in Bangladesh and Ncell in Nepal.
In addition, iflix and Axiata intend to jointly produce content specially created for Axiata\'s customers in the markets covered by the collaboration.

All of Axiata\'s customers will be able to enjoy iflix\'s world-class service and vast library of local, regional and western content, utilising Axiata\'s leading, best in class connectivity and technology across the region.

"The expansion of our collaboration with iflix is a testament to that commitment. We are thrilled to make iflix\'s world-class service and content available to over 125 million customers in Malaysia, Indonesia, Bangladesh, Cambodia, Nepal and Sri Lanka," the press release quoted Axiata Group Chief Strategy and Marketing Officer Dominic Arena as saying on the occasion.
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